Description
Book SynopsisModern Competitive Strategy, 4e focuses on what makes firms successful over time, ultimately within industries that are global in scope. It is meant to be comprehensive yet succinct, discipline-based yet practical, highly general yet applicable to currently emerging industries - all of this, we hope, without sacrificing quality of content or style. It is intended to be appropriate for teaching at all levelsâundergraduate, MBA, and EMBA - and to be understandable to students both with and without business experience. To this end, it serves as a relatively complete introduction to strategy as an academic and practical discipline. Furthermore, it is flexible in its fit to course length - module, quarter, or semester.
Table of ContentsINTRODUCTIONChapter 1: What Is Strategy? BUILDING COMPETITIVE ADVANTAGEChapter 2: Competitive AdvantageChapter 3: Industry AnalysisChapter 4: Strategy Over Time: Growth and InnovationSTRATEGY EXECUTION AND STRATEGIC PLANNINGChapter 5: Strategy ExecutionChapter 6: PartneringSTRATEGIC BOUNDARIESChapter 7: Vertical Integration and OutsourcingChapter 8: PartneringEXPANDING THE SCOPE OF THE FIRMChapter 9: Global StrategyChapter 10: New Business DevelopmentChapter 11: Managing the Multibusiness FirmGOVERNING THE FIRMChapter 12: Corporate Governance
