Description

Book Synopsis
Mahajan and Peterson have provided an introduction to diffusion models that bridges the disciplines and sets out the basic findings in a clear and consistent way. Their book is a lucid, state-of-the-art description of the powerful tools for investigating the temporal diffusion of any innovation. The approach they use is abstract and general, but the inclusion of a number of helpful examples makes it accessible to a wider range of readers.

Table of Contents
Basic Concepts The Fundamental Diffusion Model Flexible Diffusion Models Extensions and Refinements Illustrative Applications Status and Outlook

Models for Innovation Diffusion

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    A Paperback by Vijay Mahajan, Robert A. Peterson

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      View other formats and editions of Models for Innovation Diffusion by Vijay Mahajan

      Publisher: SAGE Publications, Inc
      Publication Date: 8/30/1985 12:00:00 AM
      ISBN13: 9780803921368, 978-0803921368
      ISBN10: 0803921365
      Also in:
      Dictionaries, Reference & Language Research methods / methodology

      Description

      Book Synopsis
      Mahajan and Peterson have provided an introduction to diffusion models that bridges the disciplines and sets out the basic findings in a clear and consistent way. Their book is a lucid, state-of-the-art description of the powerful tools for investigating the temporal diffusion of any innovation. The approach they use is abstract and general, but the inclusion of a number of helpful examples makes it accessible to a wider range of readers.

      Table of Contents
      Basic Concepts The Fundamental Diffusion Model Flexible Diffusion Models Extensions and Refinements Illustrative Applications Status and Outlook

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