Description

Book Synopsis

Mahajan and Peterson have provided an introduction to diffusion models that bridges the disciplines and sets out the basic findings in a clear and consistent way. Their book is a lucid, state-of-the-art description of the powerful tools for investigating the temporal diffusion of any innovation. The approach they use is abstract and general, but the inclusion of a number of helpful examples makes it accessible to a wider range of readers.

Table of Contents

Basic Concepts The Fundamental Diffusion Model Flexible Diffusion Models Extensions and Refinements Illustrative Applications Status and Outlook

Models for Innovation Diffusion

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    A Paperback by Vijay Mahajan, Robert A. Peterson

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      Book details

      Publisher Sage Publications
      Imprint SAGE Publications Inc
      Published 30 August 1985
      ISBN-13 9780803921368
      978-0803921368
      ISBN-10 0803921365

      Description

      Book Synopsis

      Mahajan and Peterson have provided an introduction to diffusion models that bridges the disciplines and sets out the basic findings in a clear and consistent way. Their book is a lucid, state-of-the-art description of the powerful tools for investigating the temporal diffusion of any innovation. The approach they use is abstract and general, but the inclusion of a number of helpful examples makes it accessible to a wider range of readers.

      Table of Contents

      Basic Concepts The Fundamental Diffusion Model Flexible Diffusion Models Extensions and Refinements Illustrative Applications Status and Outlook

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