Description
Book SynopsisSuggests that successful corporate strategies depend upon the marshalling of a firm's "invisible assets" - such as technical know-how and visibility of a brand name - as well as its tangible assets, such as people, goods and money. Itami emphasizes the ways strategy must fit the firm's environment.
Trade ReviewItami’s book is not mired in the analysis typical of management texts, and is likely to make a valuable addition to the literature on corporate strategy. * Sloan Management Review *
[Itami] has updated his original Japanese version to the benefit of English readers. Western companies should take note of his argument. * The Economist *
Itami provides carefully argued and well-thought-out discussions of the identification and use of a company’s information or knowledge resources—in all, a convincing point of view on the crucial importance of ‘soft assets’ in our age of information. -- Mark J. Estren * Miami Herald *
Table of ContentsThe concept of strategic dynamics; invisible assets; customer fit; competitive fit; technological fit; resource fit; organizational fit; overextension and invisible assets; epilogue - in pursuit of strategic thinking.
