Description
Book SynopsisThis book clearly and concisely reviews the predominant new media available and the ways in which they can be used to recruit, engage and activate young people, who represent the majority of new media users. Each chapter of the book will break down the gamut of new media mediums in an easy-to-follow format.
Trade ReviewRigby and RTV have done us a great service by compiling a wealth of detailed information concerning all things technological. (
Feminist Review, 07/15/08)
Ben Rigby's new book provides organizations and campaigns with a how-to on finding and targeting young supporters, volunteers, memoirs, and donors. (Fundraising Success Magazine, 05/20/08)
Table of ContentsForeword by Rock the Vote.
Acknowledgments.
About the Author.
About Rock the Vote.
Introduction.
1. Blogging.
The Big Picture: Beth Kanter.
The Big Picture: Evan Williams.
2. Social Networking.
The Big Picture: danah boyd.
The Big Picture: Fred Stutzman.
3. Video and Photo Sharing.
The Big Picture: Steve Grove.
The Big Picture: Jonah Sachs.
4. Mobile Phones.
The Big Picture: Seth Godin.
The Big Picture: Zack Exley.
5. Wikis.
The Big Picture: Marty Kearns.
6. Maps.
The Big Picture: Jason Fried.
7. Virtual Worlds.
The Big Picture: Mitch Kapor.
The Big Picture: Katrin Verclas.
Conclusion.
Index.
