Description

Book Synopsis
The Internet has become mobile: the iPhone and the iPad have set off a wave of new developments, with eBooks, eJournals, and apps spearheading a new mass market. This volume contains practical instructions for the design and realization of products for the mobile publishing market. Starting from an analysis of how the market has developed, the authors use case examples to present the step-by-step course of product development. The presentation begins with a discussion of target group analysis and a consideration of suitable carrier media and product forms, and continues through marketing, a description of existing technologies, and a discussion of possible business models.

Mobile Publishing: E-Books, Apps & Co.

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    A Hardback by Harald Henzler, Fabian Kern

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      View other formats and editions of Mobile Publishing: E-Books, Apps & Co. by Harald Henzler

      Publisher: De Gruyter
      Publication Date: Publication Date: 27/11/2013
      ISBN13: 9783110303544, 978-3110303544
      ISBN10:

      Description

      Book Synopsis
      The Internet has become mobile: the iPhone and the iPad have set off a wave of new developments, with eBooks, eJournals, and apps spearheading a new mass market. This volume contains practical instructions for the design and realization of products for the mobile publishing market. Starting from an analysis of how the market has developed, the authors use case examples to present the step-by-step course of product development. The presentation begins with a discussion of target group analysis and a consideration of suitable carrier media and product forms, and continues through marketing, a description of existing technologies, and a discussion of possible business models.

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