MKTG

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Paperback / softback by Carl McDaniel , Joe Hair Short Description:

Lamb/Hair/McDaniel's MKTG, 14th Edition, demonstrates the practical application of marketing principles in real-world scenarios. Relevant and timely examples help students... Read more

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Publisher: Cengage Learning, Inc
Publication Date: 01/02/2024
ISBN13: 9780357929216, 978-0357929216
ISBN10: 357929217

Number of Pages: 496

Non Fiction , Business, Finance & Law