Description

A thoroughly revised new edition of a leading textbook that equips MBA students with the powerful tools of economics

This is a thoroughly revised and substantially streamlined new edition of a leading textbook that shows MBA students how understanding economics can help them make smarter and better-informed real-world management decisions. David Kreps, one of the world’s most influential economists, has developed and refined Microeconomics for Managers over decades of teaching at Stanford’s Graduate School of Business. Stressing game theory and strategic thinking and driven by in-depth, integrated case studies, the book shows future managers how economics can provide practical answers to critical business problems.

  • Focuses on case studies and real companies, such as Amazon, Microsoft, General Motors, United Airlines, and Xerox
  • Covers essential topics for future managers—including price discrimination, Porter’s five forces, risk sharing and spreading, signaling and screening, credibility and reputation, and economics and organizational behavior
  • Features an online supplement (available at micro4managers.stanford.edu) for students that provides solutions to the problems in the book, longer caselike exercises, review problems, a calculus review, and more

Microeconomics for Managers, 2nd Edition

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Hardback by David M. Kreps

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A thoroughly revised new edition of a leading textbook that equips MBA students with the powerful tools of economicsThis is... Read more

    Publisher: Princeton University Press
    Publication Date: 29/01/2019
    ISBN13: 9780691182698, 978-0691182698
    ISBN10: 0691182698

    Number of Pages: 520

    Non Fiction , Business, Finance & Law

    Description

    A thoroughly revised new edition of a leading textbook that equips MBA students with the powerful tools of economics

    This is a thoroughly revised and substantially streamlined new edition of a leading textbook that shows MBA students how understanding economics can help them make smarter and better-informed real-world management decisions. David Kreps, one of the world’s most influential economists, has developed and refined Microeconomics for Managers over decades of teaching at Stanford’s Graduate School of Business. Stressing game theory and strategic thinking and driven by in-depth, integrated case studies, the book shows future managers how economics can provide practical answers to critical business problems.

    • Focuses on case studies and real companies, such as Amazon, Microsoft, General Motors, United Airlines, and Xerox
    • Covers essential topics for future managers—including price discrimination, Porter’s five forces, risk sharing and spreading, signaling and screening, credibility and reputation, and economics and organizational behavior
    • Features an online supplement (available at micro4managers.stanford.edu) for students that provides solutions to the problems in the book, longer caselike exercises, review problems, a calculus review, and more

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