Description

Born and raised in Vienna, Michaela Schweeger set the tone for the future architecture of the MPREIS supermarkets in Austria at the beginning of the 1980s. In her three decades of artistic directorship, a distinctive look has emerged that defines the economic and artistic position of this Tyrolean company: their interior and exterior spatial interventions and graphic designs follow a concept of diversity that is easily recognizable, yet possesses individual diversity. Schweeger's design concept is versatile and extends to other disciplines. This extensive catalog of work includes texts by architecture historian Gabriele Reiterer and a photo essay by Hertha Hurnaus.

Michaela Schweeger - Raum und Gestaltung / Space and Design: n.a.

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Hardback by Gabriele Reiterer

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Short Description:

Born and raised in Vienna, Michaela Schweeger set the tone for the future architecture of the MPREIS supermarkets in Austria... Read more

    Publisher: Birkhauser
    Publication Date: 15/01/2016
    ISBN13: 9783035606607, 978-3035606607
    ISBN10: 3035606609

    Number of Pages: 176

    Non Fiction , Art & Photography

    Description

    Born and raised in Vienna, Michaela Schweeger set the tone for the future architecture of the MPREIS supermarkets in Austria at the beginning of the 1980s. In her three decades of artistic directorship, a distinctive look has emerged that defines the economic and artistic position of this Tyrolean company: their interior and exterior spatial interventions and graphic designs follow a concept of diversity that is easily recognizable, yet possesses individual diversity. Schweeger's design concept is versatile and extends to other disciplines. This extensive catalog of work includes texts by architecture historian Gabriele Reiterer and a photo essay by Hertha Hurnaus.

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