It''s a common nonprofit complaint, "When we''re dealing with such important issues why aren''t more people listening?" It may be true that everyone should care about your mission, but virtue alone wont catch the attention of your target audiences or prompt their action. Message Matters: Succeeding at the Crossroads of Mission and Market helps you do both. It shows you how to develop messages that resonate with your audience''s desires so they take the action you want.
- Clarify the action you want
- Pinpoint who you want to take action
- Discover what your audience wants, hopes for, and desires
- Find the shared desires between your organization and your audience
- Convey your message effectively
Trade Review
“Message Matters guides us in making sure there is an intersection between what our target markets want and what we provide, and that’s essential to success for every organization.” — LIZ HEATH, Executive Director, The Nonprofit Center, Tacoma, WA
“You start Message Matters thinking it relates to the communications function and quickly realize that the principles and process outlined relate to defining and articulating the very core of your business.” — SUZANNE BLISS, Executive Director, Lymphoma Research Foundation
“Rebecca Leet shows nonprofits how to capture their audiences’ attention and drive the conversation to get results. It’s written for every leader serious about mission success.” — GARY J. STERN, President, Stern Consulting International and author of the Marketing Workbook for Nonprofit Organizations
“Details how to put down your ‘mission megaphone’ and strike up a compelling conversation with your supporters . . . something every wise nonprofit must do.” — KATYA ANDRESEN, VP Marketing, Network for Good and author of Robin Hood Marketing: Stealing Corporate Savvy to Sell Just Causes
“Every organization, team, or committee, large or small, will benefit from the brilliantly simple framework and the step-by-step approach outlined here.” — JUDY LANGFORD, Senior Fellow, Center for the Study of Social Policy
