Description
Book SynopsisMerchants of Truth by Jill Abramson, former editor of The New York Times, is the gripping and definitive in-the-room account of the revolution that has swept the news industry over the last decade and reshaped our world. 'A cracking, essential read ... [Abramson] knows where most of the bodies are buried and is prepared to draw the reader a detailed map' Guardian'A masterwork ... vastly useful' Financial TimesDrawing on revelatory access, Abramson takes us behind the scenes at four media titans during the most volatile years in news history. Two are maverick upstarts: BuzzFeed, the brain-child of virtuoso clickbait scientist Jonah Perretti, and VICE, led by the booze-fuelled anarcho-hipster Shane Smith. Their viral technology and disregard for the long-established standards of news journalism allow them to build game-changing billion-dollar businesses out of the millennial taste for puppies and nudity. The two others are among the world's most venerable news institutions: The New
