Description

Book Synopsis
A unique account of the rise of modern marketing in 19th-century America, showing how growing industrial capacity, market concentration, and advancing technology forced new methods of distribution. âœNo one has so carefully delineated the transition from the old mercantile to the new industrial world.ââChoice.

Trade Review
A splendid study in business history. * Journal of Southern History *
No one...has so carefully delineated the transition from the old mercantile to the new industrial world. A good book about an important subject. * CHOICE *
A most valuable study, carefully researched and well documented, a book that will long stand on its own. -- Harry N. Schieber * Journal of American History *

Merchants and Manufacturers Studies in the

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    A Paperback by Glenn Porter, Harold C. Livesay

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      Publisher: Ivan R. Dee
      Publication Date: 8/1/1989 12:00:00 AM
      ISBN13: 9780929587103, 978-0929587103
      ISBN10: 0929587103

      Description

      Book Synopsis
      A unique account of the rise of modern marketing in 19th-century America, showing how growing industrial capacity, market concentration, and advancing technology forced new methods of distribution. âœNo one has so carefully delineated the transition from the old mercantile to the new industrial world.ââChoice.

      Trade Review
      A splendid study in business history. * Journal of Southern History *
      No one...has so carefully delineated the transition from the old mercantile to the new industrial world. A good book about an important subject. * CHOICE *
      A most valuable study, carefully researched and well documented, a book that will long stand on its own. -- Harry N. Schieber * Journal of American History *

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