Description
Book SynopsisThe way merchants trade, think about business and represent commerce in art forms define merchant culture. The world between 1500 and 1800 encompassed different merchant cultures that stood alone and in contact with others. Culture, power relations and institutions framed similarities and differences and outlined the global outcome of these exchanges.
Table of ContentsMerchant Preface Acknowledgements List of Illustrations and Tables Notes on Contributors 1 Merchant Cultures: An Introduction Francisco Bethencourt and Cátia Antunes PART 1: Questions, Approaches and Representations 2 Merchant Strategies for Long Distance Trade in Aristocratic Political Economies Laurence Fontaine 3 Commercial Practices by New Christian/Jewish Groups and Their Sense of ‘Cultural Identity’, ‘Loyalties’ and ‘Belonging’ David Graizbord 4 Subordinate to Strangers: Thomas Kerridge at Ahmadabad in 1615 and the Limits of Mercantilist Dogma in International Commercial Settings William Pettigrew 5 Commercial Culture in Contested Spaces Edmond J. Smith PART 2: The Asian World 6 ‘Indigenous’ Merchant Networks and the English East India Company on the Coromandel Coast in the Seventeenth Century Radhika Seshan 7 Agents of Empire in Golconda and Bengal: 1630–1757 Rila Mukherjee 8 Doing Business by the Grace of the Shogun: Strategies, Trade Negotiations, and Cross-Cultural (Mis)Understandings in Early Modern Nagasaki Jurre J. A. Knoest 9 Hindu Mercantile Culture and Practices in Goa, 1750–1818 Noelle Richardson 10 The ‘Way of the Merchant’ in Late Imperial China Joseph P. McDermott PART 3: The Euro-Atlantic World 11 Apprentices, Sojourners, Expatriates: Southern German Merchants in European Cities, c. 1450–1650 Mark Häberlein 12 Merchant Culture: Holbein’s Triumphs Francisco Bethencourt 13 Doing Business with One’s Sovereign: Merchant-Banking and Portfolio Management in Habsburg Portugal and the Empire (1580–1640) Edgar Pereira 14 Religious Freedom and Institutions in Pre-modern Markets: Is Italy’s Case a Guide? Germano Maifreda Index
