Description

Book Synopsis
Here in a single, thoroughly updated volume, is everything you must know to develop a menu that will dramatically enhance a restaurant''s image. The Fourth Edition addresses the full spectrum of restaurant establishments and the entire gamut of menu possibilities from the perspective of design.

Table of Contents
Producing a Menu.

Type and Paper for a Better Menu.

Menu Copy.

The Menu Cover.

Menu Strategy.

Menu Demographics.

Menu Economics.

Appetizers and Desserts.

Soups, Salads, Sandwiches, and Side Orders.

Meats and Poultry.

Seafood.

The Multiple-Operation Menu.

Specialty Menus.

Restaurant Variety Equals Menu Variety.

The Breakfast Menu.

The Hospital/Health Care Menu.

The Ethnic Menu.

The Health and Fitness Menu.

Making the Menu Do More.

The Drink List.

The Wine List.

Creative Menus.

Two Decades of Menu Change and Continuity.

The Most Common Menu Mistakes.

Index.

Menu Design

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    A Hardback by Albin G. Seaberg

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      Publisher: John Wiley & Sons Inc
      Publication Date: 01/12/1990
      ISBN13: 9780471289838, 978-0471289838
      ISBN10: 0471289833
      Also in:
      Sales and marketing

      Description

      Book Synopsis
      Here in a single, thoroughly updated volume, is everything you must know to develop a menu that will dramatically enhance a restaurant''s image. The Fourth Edition addresses the full spectrum of restaurant establishments and the entire gamut of menu possibilities from the perspective of design.

      Table of Contents
      Producing a Menu.

      Type and Paper for a Better Menu.

      Menu Copy.

      The Menu Cover.

      Menu Strategy.

      Menu Demographics.

      Menu Economics.

      Appetizers and Desserts.

      Soups, Salads, Sandwiches, and Side Orders.

      Meats and Poultry.

      Seafood.

      The Multiple-Operation Menu.

      Specialty Menus.

      Restaurant Variety Equals Menu Variety.

      The Breakfast Menu.

      The Hospital/Health Care Menu.

      The Ethnic Menu.

      The Health and Fitness Menu.

      Making the Menu Do More.

      The Drink List.

      The Wine List.

      Creative Menus.

      Two Decades of Menu Change and Continuity.

      The Most Common Menu Mistakes.

      Index.

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