Description

Book Synopsis
Former Los Angeles Lakers strength coach Jim Cotta harnesses men's passion for one - upmanship with an innovative get-in-shape program in Men's Health WorkoutWar. This book features a highly effective, 60-day exercise and diet program broken up into quarters and an overtime round. The unique hook is that it makes the fitness instruction much more effective by turning it into a friendly weight-loss war that uses locker-room-style trash talking and cash prizes to drive dramatic results. Basketball great Shaquille O'Neal, who penned the book's foreword, used a "shirts off" competition against Charles Barkley on national television to spur his own body transformation, and Cotta was his weight-loss coach. That gave Cotta the idea to build a blueprint for grassroots fitness competitions, complete with multiple contest formats and advice on using social media to build excitement.

Men's Health Workout War: Lose Pounds, Gain

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    RRP £23.00 – you save £2.30 (10%)

    Order before 4pm tomorrow for delivery by Mon 6 Jul 2026.

    A Hardback by Jim Cotta, Shaquille O'Neal, Editors of Men's Health Magazi

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      View other formats and editions of Men's Health Workout War: Lose Pounds, Gain by Jim Cotta

      Publisher: Rodale Press Inc.
      Publication Date: 07/04/2015
      ISBN13: 9781623364120, 978-1623364120
      ISBN10: 1623364124

      Description

      Book Synopsis
      Former Los Angeles Lakers strength coach Jim Cotta harnesses men's passion for one - upmanship with an innovative get-in-shape program in Men's Health WorkoutWar. This book features a highly effective, 60-day exercise and diet program broken up into quarters and an overtime round. The unique hook is that it makes the fitness instruction much more effective by turning it into a friendly weight-loss war that uses locker-room-style trash talking and cash prizes to drive dramatic results. Basketball great Shaquille O'Neal, who penned the book's foreword, used a "shirts off" competition against Charles Barkley on national television to spur his own body transformation, and Cotta was his weight-loss coach. That gave Cotta the idea to build a blueprint for grassroots fitness competitions, complete with multiple contest formats and advice on using social media to build excitement.

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