Description

Book Synopsis

Originally published by Stevenson, Inc., this practical resource provides member organizations with tips, techniques, and best practices to recruit and retain members. It includes dozens of ways to add value to membership packages and winning ideas from other organizations.

Important topics covered include:

  • Alternative membership dues
  • E-memberships
  • Membership incentives
  • Strategic partnerships
  • Membership coupons
  • Premier memberships
  • Unique member benefits
  • Member contests
  • Member communication
  • Member loyalty
  • Community engagement
  • Special events
  • Reciprocity agreements
  • Members emeritus
  • Student memberships
  • Online training
  • Networking

VIP programs

Microgrants

Please note that some content featured in the original version of this title has been removed in this published version due to permissions iss

Member Benefits

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    A Paperback / softback by Scott C. Stevenson

    £49.50

    Includes FREE delivery

    RRP £55.00 – you save £5.50 (10%)

    Order before 4pm today for delivery by Thu 22 Oct 2026.

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      Book details

      Publisher John Wiley & Sons Inc
      Published 12 July 2013
      ISBN-13 9781118691984
      978-1118691984
      ISBN-10 1118691989

      Description

      Book Synopsis

      Originally published by Stevenson, Inc., this practical resource provides member organizations with tips, techniques, and best practices to recruit and retain members. It includes dozens of ways to add value to membership packages and winning ideas from other organizations.

      Important topics covered include:

      • Alternative membership dues
      • E-memberships
      • Membership incentives
      • Strategic partnerships
      • Membership coupons
      • Premier memberships
      • Unique member benefits
      • Member contests
      • Member communication
      • Member loyalty
      • Community engagement
      • Special events
      • Reciprocity agreements
      • Members emeritus
      • Student memberships
      • Online training
      • Networking

      VIP programs

      Microgrants

      Please note that some content featured in the original version of this title has been removed in this published version due to permissions iss

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