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Book Synopsis

In 2010, My Little Pony: Friendship is Magic premiered on television. A large, avid fandom soon emerged--not the pre-teen female demographic earlier versions of the franchise had been created for, but a roughly 80 percent male audience, most of them age 14-24. With this came questions about the nature of the audience who would come to call themselves bronies. Brony Studies was born.

Approaching the fandom from a perspective of clinical, social and experimental psychology, this study presents eight years of research, written for academics and fans alike. An understanding of the brony fan culture has broader application for other fan communities as well.

Meet the Bronies

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    Order before 4pm tomorrow for delivery by Wed 5 Aug 2026.

    A Paperback by Courtney N. Plante, Daniel P. Chadborn, Courtney N. Plante

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      Publisher: McFarland & Co Inc
      Publication Date: Publication Date: 1/11/2019 12:09:00 AM
      ISBN13: 9781476663715, 978-1476663715
      ISBN10: 1476663718

      Description

      Book Synopsis

      In 2010, My Little Pony: Friendship is Magic premiered on television. A large, avid fandom soon emerged--not the pre-teen female demographic earlier versions of the franchise had been created for, but a roughly 80 percent male audience, most of them age 14-24. With this came questions about the nature of the audience who would come to call themselves bronies. Brony Studies was born.

      Approaching the fandom from a perspective of clinical, social and experimental psychology, this study presents eight years of research, written for academics and fans alike. An understanding of the brony fan culture has broader application for other fan communities as well.

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