Description

Book Synopsis

Medical Affairs is one of the three strategic pillars of the pharmaceutical and MedTech industries, but while clear career paths exist for Commercial and Research and Development, there is no formal training structure for Medical Affairs professionals. Medical and scientific expertise is a prerequisite for entry into the function, and many people transitioning into Medical Affairs have advanced degrees such as PhD, MD, or PharmD. However, these clinical/scientific experts may not be especially well-versed in aspects of industry such as the drug development lifecycle, crossfunctional collaborations within industry, and digital tools that are transforming the ways Medical Affairs generates and disseminates knowledge. This primer for aspiring and early-career Medical Affairs professionals equips readers with the baseline skills and understanding to excel across roles.

Features:

  • Defines the purpose and value of Medical Affairs and provides clear career

    Table of Contents

    SECTION 1: MEDICAL AFFAIRS IN THE PHARMACEUTICAL AND MEDTECH INDUSTRIES

    Chapter 1 What Is Medical Affairs?

    Chapter 2 Groups and Structure of Medical Affairs

    Chapter 3 Medical Affairs Collaborations Across the Drug/Device Development Lifecycle

    Chapter 4 Measuring the Impact of Medical Affairs

    Chapter 5 Medical Affairs Careers

    SECTION 2: THE PRACTICE OF MEDICAL AFFAIRS

    Chapter 6 Medical Strategy and Launch Excellence

    Chapter 7 Evidence Generation and Real-World Evidence

    Chapter 8 Medical Communications

    Chapter 9 External Education

    Chapter 10 Field Medical

    Chapter 11 Insights

    Chapter 12 Medical Information

    Chapter 13 Patient Centricity

    Chapter 14 Medical Operations

    Chapter 15 Digital Strategy

    Chapter 16 Compliance

    Chapter 17 Rare Disease and Gene Therapy

    Chapter 18 Medical Affairs in MedTech

Medical Affairs

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£109.25

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RRP £115.00 – you save £5.75 (5%)

Order before 4pm today for delivery by Sat 13 Dec 2025.

A Hardback by Kirk V. Shepard, Charlotte Kremer, Garth Sundem

1 in stock


    View other formats and editions of Medical Affairs by Kirk V. Shepard

    Publisher: Taylor & Francis Ltd
    Publication Date: 1/30/2024 12:01:00 AM
    ISBN13: 9781032449470, 978-1032449470
    ISBN10: 1032449470

    Description

    Book Synopsis

    Medical Affairs is one of the three strategic pillars of the pharmaceutical and MedTech industries, but while clear career paths exist for Commercial and Research and Development, there is no formal training structure for Medical Affairs professionals. Medical and scientific expertise is a prerequisite for entry into the function, and many people transitioning into Medical Affairs have advanced degrees such as PhD, MD, or PharmD. However, these clinical/scientific experts may not be especially well-versed in aspects of industry such as the drug development lifecycle, crossfunctional collaborations within industry, and digital tools that are transforming the ways Medical Affairs generates and disseminates knowledge. This primer for aspiring and early-career Medical Affairs professionals equips readers with the baseline skills and understanding to excel across roles.

    Features:

    • Defines the purpose and value of Medical Affairs and provides clear career

      Table of Contents

      SECTION 1: MEDICAL AFFAIRS IN THE PHARMACEUTICAL AND MEDTECH INDUSTRIES

      Chapter 1 What Is Medical Affairs?

      Chapter 2 Groups and Structure of Medical Affairs

      Chapter 3 Medical Affairs Collaborations Across the Drug/Device Development Lifecycle

      Chapter 4 Measuring the Impact of Medical Affairs

      Chapter 5 Medical Affairs Careers

      SECTION 2: THE PRACTICE OF MEDICAL AFFAIRS

      Chapter 6 Medical Strategy and Launch Excellence

      Chapter 7 Evidence Generation and Real-World Evidence

      Chapter 8 Medical Communications

      Chapter 9 External Education

      Chapter 10 Field Medical

      Chapter 11 Insights

      Chapter 12 Medical Information

      Chapter 13 Patient Centricity

      Chapter 14 Medical Operations

      Chapter 15 Digital Strategy

      Chapter 16 Compliance

      Chapter 17 Rare Disease and Gene Therapy

      Chapter 18 Medical Affairs in MedTech

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