Description
Book SynopsisThrough the growing importance of electronic media and the services provided by the internet, the delimitation between physical and virtual spaces is becoming increasingly fuzzy. This volume explores the phenomena known as "mediatexture" by looking at the basic knowledge on mediatectonic work.
Trade Review[...] [T]he book is a triumph of academic substance over style. [...] [I]t is very much a technological overview of the current leading edge of this digital capability and the paradigms which guide its application and design." RIAS Quarterly (Royal Inc. of Architects in Scotland), December 2011
Table of Contents1 Foreword.- 2 Facets of mediatecture - The history of media in the public space.- 3 Media facades - Introduction and overview.- 4 Identity and public space - Urban identity.- 5 Media and space - Spatial perceptions and spatial expansion.- 6 Panta rhei - The revolution of networks.- 7 Media design in and for the space - requirements on media design.- 8 To show promo or to be promo? - Mediatectonic advertizing in the public space.- 9 So it could run - description of a fictional project unifying all aspects.
