Description

Book Synopsis
Ina Bertrand is Principal Fellow in Cinema Studies, Melbourne University, Australia.Peter Hughes is Senior Lecturer in Media Studies at La Trobe University, Australia.

Table of Contents
1. Of Elephants, Definitions and Models: The Context of Media Research 2. Getting Started PART I: RESEARCH ON AUDIENCES 3. Researching Audiences 4. Gathering Data on Audiences 5. Audience Research Analysis and Interpretation PART II: RESEARCH ON INSTITUTIONS 6. Researching Media Institutions 7. Gathering Data on Institutions 8. Institutional Research Analysis and Interpretation PART III: RESEARCH ON TEXTS 9. Researching Texts 10. Gathering and Analysing Textual Data 11. Interpretation of Textual Data 12. Reaching Conclusions, Evaluating the Research, Writing the Report.

Media Research Methods Audiences Institutions

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    A Paperback / softback by Ina Bertrand, Peter Hughes

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      View other formats and editions of Media Research Methods Audiences Institutions by Ina Bertrand

      Publisher: Bloomsbury Publishing PLC
      Publication Date: 24/10/2017
      ISBN13: 9781137552150, 978-1137552150
      ISBN10: 1137552158
      Also in:
      Cultural studies Social research and statistics

      Description

      Book Synopsis
      Ina Bertrand is Principal Fellow in Cinema Studies, Melbourne University, Australia.Peter Hughes is Senior Lecturer in Media Studies at La Trobe University, Australia.

      Table of Contents
      1. Of Elephants, Definitions and Models: The Context of Media Research 2. Getting Started PART I: RESEARCH ON AUDIENCES 3. Researching Audiences 4. Gathering Data on Audiences 5. Audience Research Analysis and Interpretation PART II: RESEARCH ON INSTITUTIONS 6. Researching Media Institutions 7. Gathering Data on Institutions 8. Institutional Research Analysis and Interpretation PART III: RESEARCH ON TEXTS 9. Researching Texts 10. Gathering and Analysing Textual Data 11. Interpretation of Textual Data 12. Reaching Conclusions, Evaluating the Research, Writing the Report.

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