Description

Book Synopsis
Media, Myth, and Millennials: Critical Perspectives on Race and Culture debunks the post-racial myth among millennial media consumers and producers. This theoretically diverse collection of contributors highlights the complexity at the intersections of media, race, gender, sexuality, class and place. Loren Saxton Coleman and Christopher Campbell's edited collection offers critical and cultural insight on the commodification of millennial audiences and the acts of resistance that emerge from millennial media producers and consumers. Scholars of sociology, media studies, race studies, gender studies, and cultural studies will find this book especially useful.

Trade Review

This immensely useful volume explores how the generation that grew up with Twitter, memes, YouTube, and streaming television engages with racial and cultural politics today. As a remarkable teaching tool, it will spark essential conversations about a range of the most pressing social and political issues of our time, from the Black Lives Matter movement and gentrification to cultural appropriation and efforts to diversify media representations.

-- Evelyn Alsultany, University of Southern California

Table of Contents
1. Commodifying the Resistance: Wokeness, Whiteness and the Historical Persistence of Racism

2. Tweet Black-ish to Make Black Lives Matter: How the Interplay of Social Media, Traditional News and Popular Culture Set the Agenda for the Discourse on Police Brutality

3. Reading Race and Religion in Aziz Ansari’s Master of None

4. Quaring Queer Eye: Millennials, Moral Licensing, Cleansing and the Queer Eye Reboot

5. #BaltimoreUprising: Race, Representation and Millennial Engagement in Digital Media

6. The Role of Parody in Decoding Media Text: Saturday Night Live and the Immigration Narrative

7. #DCNative: Examining Community Identity, Representation and Resistance in Washington, D.C.

8. Calling out Racism for What It Is: Memes, BBQ Becky and the Oppositional Gaze

9. Latina/o Millenials in a Post-TV Network World: Anti-Stereotypes in the Transmedia Edutainment Web TV Series East Los High

10. #DontTrendOnMe: Addressing Appropriation of Native American-ness in Millennial Social Media

11. (Un)covering International Secret Agents: Constituting a Post-Network Asian-American Identity through Self-Representation

12. “Being Black at Southern Miss”: The Mythology of the African-American True Believer

Marcus Coleman

13. Making Meaning of the Messages: Black Millennials, Film and Critical Race Media Literacy

Media Myth and Millennials

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    £31.50

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    RRP £35.00 – you save £3.50 (10%)

    Order before 4pm tomorrow for delivery by Fri 19 Jun 2026.

    A Paperback by Christopher Campbell, Robert D. Byrd

    Out of stock


      View other formats and editions of Media Myth and Millennials by

      Publisher: Lexington Books
      Publication Date: 1/15/2021 12:06:00 AM
      ISBN13: 9781498577373, 978-1498577373
      ISBN10: 1498577377

      Description

      Book Synopsis
      Media, Myth, and Millennials: Critical Perspectives on Race and Culture debunks the post-racial myth among millennial media consumers and producers. This theoretically diverse collection of contributors highlights the complexity at the intersections of media, race, gender, sexuality, class and place. Loren Saxton Coleman and Christopher Campbell's edited collection offers critical and cultural insight on the commodification of millennial audiences and the acts of resistance that emerge from millennial media producers and consumers. Scholars of sociology, media studies, race studies, gender studies, and cultural studies will find this book especially useful.

      Trade Review

      This immensely useful volume explores how the generation that grew up with Twitter, memes, YouTube, and streaming television engages with racial and cultural politics today. As a remarkable teaching tool, it will spark essential conversations about a range of the most pressing social and political issues of our time, from the Black Lives Matter movement and gentrification to cultural appropriation and efforts to diversify media representations.

      -- Evelyn Alsultany, University of Southern California

      Table of Contents
      1. Commodifying the Resistance: Wokeness, Whiteness and the Historical Persistence of Racism

      2. Tweet Black-ish to Make Black Lives Matter: How the Interplay of Social Media, Traditional News and Popular Culture Set the Agenda for the Discourse on Police Brutality

      3. Reading Race and Religion in Aziz Ansari’s Master of None

      4. Quaring Queer Eye: Millennials, Moral Licensing, Cleansing and the Queer Eye Reboot

      5. #BaltimoreUprising: Race, Representation and Millennial Engagement in Digital Media

      6. The Role of Parody in Decoding Media Text: Saturday Night Live and the Immigration Narrative

      7. #DCNative: Examining Community Identity, Representation and Resistance in Washington, D.C.

      8. Calling out Racism for What It Is: Memes, BBQ Becky and the Oppositional Gaze

      9. Latina/o Millenials in a Post-TV Network World: Anti-Stereotypes in the Transmedia Edutainment Web TV Series East Los High

      10. #DontTrendOnMe: Addressing Appropriation of Native American-ness in Millennial Social Media

      11. (Un)covering International Secret Agents: Constituting a Post-Network Asian-American Identity through Self-Representation

      12. “Being Black at Southern Miss”: The Mythology of the African-American True Believer

      Marcus Coleman

      13. Making Meaning of the Messages: Black Millennials, Film and Critical Race Media Literacy

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