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Book Synopsis
This book compares American and European media management systems, emphasizing both practical and theoretical implications for successful media organizations. Peter Drucker said the twenty-first century's most important resource would be information, and that, contrary to traditional economics, the more information is widespread, the more valuable it becomes. The properties of this resource play a decisive role in media organization management. Drawing on research in media, information dissemination, and organizations, this book helps academics and professionals navigate the facets of media management by integrating them into a complementary whole.

Media Management – A Comparative Analysis of

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    A Paperback / softback by Boguslaw Nierenberg

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      Publisher: Uniwersytet Jagiellonski, Wydawnictwo
      Publication Date: Publication Date: 06/05/2016
      ISBN13: 9788323339908, 978-8323339908
      ISBN10: 8323339902

      Description

      Book Synopsis
      This book compares American and European media management systems, emphasizing both practical and theoretical implications for successful media organizations. Peter Drucker said the twenty-first century's most important resource would be information, and that, contrary to traditional economics, the more information is widespread, the more valuable it becomes. The properties of this resource play a decisive role in media organization management. Drawing on research in media, information dissemination, and organizations, this book helps academics and professionals navigate the facets of media management by integrating them into a complementary whole.

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