Description

This book compares American and European media management systems, emphasizing both practical and theoretical implications for successful media organizations. Peter Drucker said the twenty-first century's most important resource would be information, and that, contrary to traditional economics, the more information is widespread, the more valuable it becomes. The properties of this resource play a decisive role in media organization management. Drawing on research in media, information dissemination, and organizations, this book helps academics and professionals navigate the facets of media management by integrating them into a complementary whole.

Media Management – A Comparative Analysis of European and American Systems

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Paperback / softback by Boguslaw Nierenberg

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Short Description:

This book compares American and European media management systems, emphasizing both practical and theoretical implications for successful media organizations. Peter... Read more

    Publisher: Uniwersytet Jagiellonski, Wydawnictwo
    Publication Date: 06/05/2016
    ISBN13: 9788323339908, 978-8323339908
    ISBN10: 8323339902

    Number of Pages: 224

    Non Fiction , Business, Finance & Law

    Description

    This book compares American and European media management systems, emphasizing both practical and theoretical implications for successful media organizations. Peter Drucker said the twenty-first century's most important resource would be information, and that, contrary to traditional economics, the more information is widespread, the more valuable it becomes. The properties of this resource play a decisive role in media organization management. Drawing on research in media, information dissemination, and organizations, this book helps academics and professionals navigate the facets of media management by integrating them into a complementary whole.

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