Description
Book SynopsisIn this media-saturated world, we must learn how to navigate through the overwhelming flood of information so that we can avoid the risks and maximize its potential to help us.Media Literacyshows you how. Drawing from thousands of media research studies, author W. James Potter explores the key components to understanding the fascinating world of mass media. In this thoroughly updated and revised Tenth Edition, Potterpresents more discussions of digital media and numerous examples and facts to help you understand how the media operate, how they attract your attention, and how they influence you. Each chapter concludes with a set of exercises to help you apply the chapter material to everyday life and engage in a step-by-step process to increase your own media literacy.
Table of ContentsPreface Acknowledgments About the Author Chapter 1: Why Increase Media Literacy? Chapter 2: Media Literacy Approach Chapter 3: Broadening Our Perspective on Media Effects Chapter 4: How Does the Media Effects Process Work? Chapter 5: Development of the Mass Media Industries Chapter 6: Economic Perspective Chapter 7: Audience: Industry Perspective Chapter 8: Audience: Individual Perspective Chapter 9: Entertainment Chapter 10: Advertising Chapter 11: News Chapter 12: Competitive Experiences Chapter 13: Social Networking Experiences Chapter 14: Acquisition Experiences Chapter 15: Helping Yourself and Others to Increase Media Literacy Issue 1: Ownership of Media Issue 2: Sports Issue 3: Media Violence Issue 4: Privacy Glossary References Index
