Description
Book SynopsisMedia Literacies: A Critical Introduction traces the history of media literacy and grapples with the fresh challenges posed by the convergent media of the 21st century. The book provides a much-needed guide to what it means to be literate in today's media-saturated environment.
- Updates traditional models of media literacy by examining how digital media is utilized in today's convergent culture
- Explores the history and emergence of media education, the digitally mediated lives of today's youth, digital literacy, and critical citizenship
- Complete with sidebar commentary written by leading media researchers and educators spotlighting new research in the field and an annotated bibliography of key texts and resources
Trade Review“That being the case, the authors’ primary recommendation is for media literacy to assume an increased role in school curricula worldwide. As Hoechsmann and Poyntz demonstrate, media practice is sufficiently academic and promotes critical citizenship, agency and empowerment – qualities that all teachers are sure to agree are highly laudable educational outcomes.” (Pedagogies: An International Journal, 24 May 2012)
Table of ContentsPreface ix
1 What is Media Literacy? 1
Media Literacy 2.000 4
Natives and Aliens 7
Media Education has a History to Draw On 9
Media Education in the Twenty-First Century 12
2 Children's Media Lives 17
Researching Young People in Mediated Environments 19
Getting Older Faster, Staying Younger Longer 20
Life Inside a Media Wonderland 23
Inequities and Parents’ Worries about Media Use 25
Media Concentration and the Big Four 28
Creating Cradle-to-Grave Consumers 30
Conclusion 33
3 Media as Public Pedagogy 35
Media as Threat 37
Media as a Form of Public Pedagogy 39
New Learning Horizons 41
Debating Dangerous Screens 43
The Merits of Television for Education 46
Children’s Learning Television 48
SIDEBAR: An Inconvenient Truth as public pedagogy 50
Public Service Announcements, Entertainment Education, and Culture Jamming 53
Bricolage 58
SIDEBAR: Pre-teen girls and popular music 60
4 Media Literacy 101 63
A Demand for New Heuristics 65
Cultural Life 67
Production 68
SIDEBAR: Moral makeovers: Reality television and the good citizen 69
Text 76
Audience 84
SIDEBAR: Children's media encounters in contemporary India: Leisure and learning 88
Cultural Life 92
SIDEBAR: The Simpsons: Not such a dumb show after all! 95
5 Media Production and Youth Agency 100
What Creative Work Adds to Media Education: Production as Praxis 101
SIDEBAR: Youth cultural production and creative economies 102
SIDEBAR: Assessing learning from practical media production at an introductory level: The role of writing 106
What does Production Mean? 110
How is Production a Form of Agency? 112
SIDEBAR: Youth as knowledge producers in community-based video in the age of AIDS 119
SIDEBAR: Youth Radio 126
6 Literacies: New and Digital 137
What does it Mean to be 'Literate' Today? 137
Expanded Literacies 139
New Literacies and New Ways of Thinking and Doing 141
Digital Literacies and ‘Top-Down’ Approaches 144
The Role of Learning Environments in Relation to Digital Literacies 146
7 Media Literacy 2.0: Contemporary Media Practices and Expanded Literacies 151
Media Literacy 2.0: The Seven Cs of Contemporary Youth Media Practices 153
SIDEBAR: Learning in Second Life 156
SIDEBAR: Immersive advertising and children’s game spaces 164
SIDEBAR: Rethinking media literacy through video game play 175
SIDEBAR: Understanding remix and digital mashup 180
SIDEBAR: YAHAnet: Youth, the Arts, HIV and AIDS network 184
Conclusion 190
8 Critical Citizenship and Media Literacy Futures 191
Thinking, Judging, and Critical Citizenship 195
Last Words 200
References 203
Index 217
