Description

How do today's voters react to the phenomenon of 'attack journalism' in this age of televised presidential campaigns? This book presents an intensive analysis of mass media effects on a panel of eighteen voters from Columbia, South Carolina during the 1992 presidential elections. Beginning with individual interviews in July of 1992 and continuing through November, Cavanaugh's study provides a long-term look at voters in the decision-making process as well as insight into how various news items affect their voting choices.

Media Effects on Voters: A Panel Study of the 1992 Presidential Election

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Hardback by John Cavanaugh

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How do today's voters react to the phenomenon of 'attack journalism' in this age of televised presidential campaigns? This book... Read more

    Publisher: University Press of America
    Publication Date: 15/10/1995
    ISBN13: 9780819199423, 978-0819199423
    ISBN10: 0819199427

    Number of Pages: 194

    Description

    How do today's voters react to the phenomenon of 'attack journalism' in this age of televised presidential campaigns? This book presents an intensive analysis of mass media effects on a panel of eighteen voters from Columbia, South Carolina during the 1992 presidential elections. Beginning with individual interviews in July of 1992 and continuing through November, Cavanaugh's study provides a long-term look at voters in the decision-making process as well as insight into how various news items affect their voting choices.

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