Description
Book SynopsisAn analysis of mass media effects on a panel of 18 voters from Columbia, South Carolina during the 1992 presidential elections. The study provides a long-term look at voters in the decision-making process as well as an insight into how various news items affected their voting choices.
Trade Review...the book does make a contribution to the ongoing work in understanding how mass mediated messages affect the world in which political action takes place. -- Stephen C. Godek, Assistant Professor, Political Science and Urban Studies, The College of Wooster * Perspectives on Political Science *
Of interest to researchers, campaign managers, media professionals, and voters...Booknews, Inc. -- Stephen C. Godek, Assistant Professor, Political Science and Urban Studies, The College of Wooster
Cavanaugh's study is very good in demonstrating the importance of panel studies in assessing political dynamics. * Perspectives on Political Science *
Cavanaugh's study is very good in demonstrating the importance of panel studies in assessing political dynamics. * Perspectives on Political Science *
...the book does make a contribution to the ongoing work in understanding how mass mediated messages affect the world in which political action takes place. -- Stephen C. Godek, Assistant Professor, Political Science and Urban Studies, The College of Wooster * Perspectives on Political Science *
