Description

This step-by-step introduction to conducting media and communication research offers practical insights along with the author’s signature lighthearted style to make discussion of qualitative and quantitative methods easy to comprehend. The Fifth Edition of Media and Communication Research Methods includes a new chapter on discourse analysis; expanded discussion of social media, including discussion of the ethics of Facebook experiments; and expanded coverage of the research process with new discussion of search strategies and best practices for analyzing research articles. Ideal for research students at both the graduate and undergraduate level, this proven book is clear, concise, and accompanied by just the right number of detailed examples, useful applications, and valuable exercises to help students to understand, and master, media and communication research.


Media and Communication Research Methods - International Student Edition: An Introduction to Qualitative and Quantitative Approaches

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Paperback / softback by Arthur A, Berger

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This step-by-step introduction to conducting media and communication research offers practical insights along with the author’s signature lighthearted style to... Read more

    Publisher: SAGE Publications Inc
    Publication Date: 14/02/2019
    ISBN13: 9781544371740, 978-1544371740
    ISBN10: 1544371748

    Number of Pages: 488

    Non Fiction , Dictionaries, Reference & Language

    Description

    This step-by-step introduction to conducting media and communication research offers practical insights along with the author’s signature lighthearted style to make discussion of qualitative and quantitative methods easy to comprehend. The Fifth Edition of Media and Communication Research Methods includes a new chapter on discourse analysis; expanded discussion of social media, including discussion of the ethics of Facebook experiments; and expanded coverage of the research process with new discussion of search strategies and best practices for analyzing research articles. Ideal for research students at both the graduate and undergraduate level, this proven book is clear, concise, and accompanied by just the right number of detailed examples, useful applications, and valuable exercises to help students to understand, and master, media and communication research.


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