Description
Book SynopsisBehind the media headlines that chronicle the successes--as well asthe charges of fraud, abuse, and ethical misconduct--of today''scorporate medical giants lies the story of the Wall Street playerswho are determining the structure of our future health systems.Independent hospitals and clinics, small medical technologycompanies, solo practitioners, and consumers alike acknowledge thatthe big business
principles driving the frenzy of mergers and acquisitions arebringing the long-awaited rewards of accountability andpredictability to the fragmented healthcare industry. But at whatcost?
Sandy Lutz, a renowned medical business reporter and investmentanalyst, and Big Six accounting firm partners Woodrin Grossman andJohn Bigalke provide their insiders'' insights into the financialworkings of Wall Street''s mighty medical corporations--a class theauthors refer to as Med Incorporated. With an in-depth study of themost notable leader, Columbia/HCA Healthcare Corp., plusillustrative
Trade Review"This book is a valuable resource for anyone interested in learningmore about one of the major trends impacting the health caresystem." (Doody's Publishing Services)
"Well written. Med Inc. leaves readers with a taste of what's tocome--and a warning that bigger is not always better."
Table of ContentsGetting Bigger to Get Better.
A Climate for Consolidation.
Tapping the Rich Vein of Physician Practices.
Lessons from the Biggest Consolidator, Columbia/HCA/.
Hospital Consolidators of the "Not-for-Profit" Breed.
Managing Managed Care.
The Spreading Power of Consolidation.
Faster, Cheaper, and Smarter.
Investing in Structural Technological Leaps.
Overstepping Old Boundaries in Marketing.
Becoming the Brand That Customers Love.
The Internet: The Consolidator's Best Tool.
No Turning Back.
