Description

Book Synopsis
Measuring the Success of Sales Training provides a framework of how to measure ROI in sales training and discusses the principles behind The Phillips ROI Methodology. The second half of the book delivers a broad array of case studies from many different disciplines from all over the world. These case studies will be ideal for anyone involved in the design, development, implementation, facilitation, or support of sales training and development programs. These studies show how these programs can be evaluated, pinpointing specific success factors along the way.

Measuring the Success of Sales Training: A

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    A Paperback / softback by Patricia Pulliam Phillips, Jack J. Phillips, Rachel Robinson

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      Publisher: American Society for Training & Development
      Publication Date: Publication Date: 11/04/2013
      ISBN13: 9781562868598, 978-1562868598
      ISBN10: 1562868594

      Description

      Book Synopsis
      Measuring the Success of Sales Training provides a framework of how to measure ROI in sales training and discusses the principles behind The Phillips ROI Methodology. The second half of the book delivers a broad array of case studies from many different disciplines from all over the world. These case studies will be ideal for anyone involved in the design, development, implementation, facilitation, or support of sales training and development programs. These studies show how these programs can be evaluated, pinpointing specific success factors along the way.

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