Description

Measuring the Success of Sales Training provides a framework of how to measure ROI in sales training and discusses the principles behind The Phillips ROI Methodology. The second half of the book delivers a broad array of case studies from many different disciplines from all over the world. These case studies will be ideal for anyone involved in the design, development, implementation, facilitation, or support of sales training and development programs. These studies show how these programs can be evaluated, pinpointing specific success factors along the way.

Measuring the Success of Sales Training: A Step-by-Step Guide for Measuring Impact and Calculating ROI

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Paperback / softback by Patricia Pulliam Phillips , Jack J. Phillips

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Measuring the Success of Sales Training provides a framework of how to measure ROI in sales training and discusses the... Read more

    Publisher: American Society for Training & Development
    Publication Date: 11/04/2013
    ISBN13: 9781562868598, 978-1562868598
    ISBN10: 1562868594

    Number of Pages: 264

    Non Fiction , Business, Finance & Law

    Description

    Measuring the Success of Sales Training provides a framework of how to measure ROI in sales training and discusses the principles behind The Phillips ROI Methodology. The second half of the book delivers a broad array of case studies from many different disciplines from all over the world. These case studies will be ideal for anyone involved in the design, development, implementation, facilitation, or support of sales training and development programs. These studies show how these programs can be evaluated, pinpointing specific success factors along the way.

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