Filled with to
Table of Contents
Figures and Tables xi
Foreword by Laura Arrillaga-Andreessen xiii
Preface: The Queen of Nonprofits Meets the Goddess of Measurement xvii
Acknowledgments xxiii
The Authors xxvii
Part One : Introduction of Concepts 1
One The Secret Sauce for Nonprofits: Networked Strategies + Measurement = Amazing Success 3
Two The Rise of the Networked Nonprofit: A New Paradigm for Nonprofit Success 13
Part Two : Basic Measurement Principles, How-Tos, and Best Practices 27
Three Creating a Data-Informed Culture: How Your Organization Can Embrace the Data and Use What It Can Teach You 29
Four Measurement is Power: How to Take Control of Your Programs and Progress with the Art and Science of Measurement 41
Five Don’t Confuse Activity with Results: The Value of Expressing Your Results in Terms of Organizational Goals 59
Six The Ladder of Engagement: How to Measure Engagement and Use It to Improve Relationships with Your Stakeholders 77
Seven How to Turn Your Stakeholders into Fundraisers: Social Fundraising and How Measurement Can Make It More Effective 99
Eight Measurement Tools: How to Choose and Use the Right Tool for the Job 119
Nine Measurement and the Aha! Moment: Using Your Data to Tell Stories, Make Decisions, and Change the World 151
Part Three : Advanced Measurement Concepts and Practices for Networked Nonprofits 171
Ten Measuring What Really Matters: The Importance and Measurement of Relationships 173
Eleven Understanding, Visualizing, and Improving Networks 187
Twelve Infl uence Measurement: How to Determine Your Influence and That of Your Organization, Free Agents, and Nonprofit Champions 203
Thirteen How to Be Naked and Measure It: Transparency is a Networked Nonprofit’s Best Friend 221
Fourteen Measuring the Impact of the Crowd 235
Epilogue: With Measurement and Learning, Networked Nonprofits Can Change the World 245
Appendix A: Measuring Relationships and Relationship Research 247
Appendix B: Crawl, Walk, Run, Fly Assessment Tool for Networked Nonprofits 251
Appendix C: Social Media Measurement Checklist 255
Appendix D: A Checklist for Monitoring Services 261
Notes 269
Glossary 281
Resources for Tools, Tutorials, and Assistance 287
Index 289
