Description

Now, more than ever, customer experience plays a pivotal role in the success and longevity of a company. Based on rigorous scientific tools and global data, this book offers a simple but thorough guide on how to master the challenges of the market, and how to deliver superior performance through effective customer experience management.

Measuring Customer Experience: How to Develop and Execute the Most Profitable Customer Experience Strategies

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Hardback by Philipp Klaus

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Now, more than ever, customer experience plays a pivotal role in the success and longevity of a company. Based on... Read more

    Publisher: Palgrave Macmillan
    Publication Date: 04/12/2014
    ISBN13: 9781137375452, 978-1137375452
    ISBN10: 1137375450

    Number of Pages: 166

    Non Fiction , Business, Finance & Law

    Description

    Now, more than ever, customer experience plays a pivotal role in the success and longevity of a company. Based on rigorous scientific tools and global data, this book offers a simple but thorough guide on how to master the challenges of the market, and how to deliver superior performance through effective customer experience management.

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