Measurement in Marketing: Operationalization of Latent Constructs
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Hardback by Azza Frikha
Short Description:
Scientific research uses concepts (or constructs) and requires means to measure them. Often latent, abstract and not directly observable, these... Read more
Publisher: ISTE Ltd and John Wiley & Sons IncPublication Date: 05/11/2019
ISBN13: 9781786304629, 978-1786304629
ISBN10: 1786304627
Number of Pages: 256