Description
Book SynopsisTrade Review"The hard-learned wisdom laid out here is a road map for success that anyone can benefit from." -- John Varvatos, from his foreword for Me, Inc. "You literally can turn to any page, pick a random sentence and likely find potent words of wisdom." -- Wall Street Journal "Underneath Kiss bassist Gene Simmons's makeup is a shrewd businessman. In this advice book, he doles out tips for entrepreneurs and anyone who wants to get ahead." -- Parade "The only time it's acceptable to take advice from someone in Kabuki makeup and a metal plated codpiece is when he's sold more than 20 million albums and has 10 platinum records. And let's not get started on the thousands of Kiss licensing deals Simmons helped bring to the band." -- Fortune "Why should we do what Simmons says? Well, for starters, Simmons-a notorious rock star, raconteur, and business maven-has a global cultural recognition just a few pegs below Mickey Mouse, Coca-Cola, and Superman." -- Men's Health "Brutally honest business advice ... Simmons ... distills 40 years of leading the global-phenomenon rock band, which has franchised into a billion pieces of merchandise, including everything from comic books to a coffee shop." -- New York Post
