Description
Book SynopsisMatching Your Message to the Audience provides school administrators with principles and practical steps for creating messages that encourage a positive response. The reader learns strategies for matching the structure, language, and tone of the written or spoken message to each reader or listener to encourage teachers, parents and others to be open during the conversation with the administrator. A prime goal of communication is to encourage staff to be active thinkers who are involved in making decisions that improve the school. The paradigm presented in this book is designed to increase the efficiency of organizing both spoken and written communication markedly. This book shows school administrators how to apply analytical thinking skills to their written and spoken communications. This book is divided into two parts. The first part of the book centers on the key concept of matching how you communicate to maximize a positive audience response. The second part of this book foc
Trade ReviewPauker and Hibbard have written a blueprint which links achieving gifted leadership through effective communication. The book outlines a formula which integrates assessing the psychology of the people you lead while selecting the right language and approach to communicate the direction for the future. The text and practice exercises will resonant for beginning, middle or seasoned educators. This is a generous, thoughtful, pragmatic roadmap for our global society where 'instant' communication often results in less than stellar responses. The book is bound to be a 'Home Run' among not only educators but leaders beyond school boundaries because the principles of communication defined are generically applicable in many arenas. -- Jacqueline Jacoby, former superintendent of schools, professor and founder of JVJ Educational Consulting with over 35 years of successful leadership in education
Table of ContentsPreface PART I: UNDERSTANDING THE AUDIENCE OF THE MESSAGE Chapter 1: Creating A Communication Match Introduction Thinking about the Audience Exercises To Increase Understanding and Promote Discussion Thinking about the Message Tone Thinking about Communication Matches (Three basic questions) Exercises To Increase Understanding and Promote Discussion Chapter 2: Choosing The Right Langauge Using Language to Think About the Recipient Applying the Understanding to the Classroom Using The Administrator’s Analysis to Maximize Communication Analysis of a Second Chart Here’s The Point Chapter 3: Thinking More About The Message Recipient Applying What We Have Learned-A New Case Study In Short, the bottom line Learning about the Right Approach Chart Comparing Approaches Thinking About an Indirect Approach Summary Chapter 4:Applying What You Have Learned Exercises To Increase Understanding And Promote Discussion Creating Your Own Case Study Analyzing Your Case Study PART II: USING THE STUCTURAL PYRAMID TO GET YOUR POINT ACROSS Chapter 5:Using The Subject As The Filter Of Your Message Introduction To Structural Pyramid The Structural Pyramid Category 1: Thinking About The Subject Of The Sentence Using “It” As The Subject Asking The Recipient “Why” Avoid Implying Criticism Exercises To Improve Understanding Case Study To Improve Understanding Case Study Analysis Chapter 6:Making The Verb The Engine Of Your Message Category 2: The Power Of The Verb Case Study Showing The Filter The Verb As An Engine Exercises To Increase Understanding And Promote Discussion Using The Verb To Encourage Problem-Solving Case Study - Language Leading To Collaborative Decision-Making Principal’s Flexibility Introductory Words That Show The Point Exercise To Show The Point Further Analysis of Principal’s Message Further Sentence Analysis A Decision-Making Plan Chapter 7:Organizing Your Message With The Proper Perspective Category 3: Asking The Right Questions Analysis Of Principal’s Message With Framing A Case Study To Reflect On The Process A Second Case Study To Reflect The Process Exercises To Increase Understanding And Promote Discussion Chapter 8:Deciding Which Part Of Your Statement To Emphasize Category 4: Choosing The Right Clauses And Approach The Principal Decides What To Do Exercise- A Case Study To Explain Bibliography
