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Book Synopsis

Unlock the Power of Data: Transform Your Marketing Strategies with Data Science

In the digital age, understanding the symbiosis between marketing and data science is not just an advantage; it''s a necessity. In Mastering Marketing Data Science: A Comprehensive Guide for Today''s Marketers, Dr. Iain Brown, a leading expert in data science and marketing analytics, offers a comprehensive journey through the cutting-edge methodologies and applications that are defining the future of marketing. This book bridges the gap between theoretical data science concepts and their practical applications in marketing, providing readers with the tools and insights needed to elevate their strategies in a data-driven world. Whether you''re a master''s student, a marketing professional, or a data scientist keen on applying your skills in a marketing context, this guide will empower you with a deep understanding of marketing data science principles and the competence to apply these prin

Mastering Marketing Data Science

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    A Hardback by Iain Brown

    £72.00

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    RRP £80.00 – you save £8.00 (10%)

    Order before 4pm today for delivery by Tue 25 Aug 2026.

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      Book details

      Publisher John Wiley & Sons Inc
      Published 1 February 2024
      ISBN-13 9781394258710
      978-1394258710
      ISBN-10 1394258712
      Also in:
      Business, Finance & Law Sales and marketing

      Description

      Book Synopsis

      Unlock the Power of Data: Transform Your Marketing Strategies with Data Science

      In the digital age, understanding the symbiosis between marketing and data science is not just an advantage; it''s a necessity. In Mastering Marketing Data Science: A Comprehensive Guide for Today''s Marketers, Dr. Iain Brown, a leading expert in data science and marketing analytics, offers a comprehensive journey through the cutting-edge methodologies and applications that are defining the future of marketing. This book bridges the gap between theoretical data science concepts and their practical applications in marketing, providing readers with the tools and insights needed to elevate their strategies in a data-driven world. Whether you''re a master''s student, a marketing professional, or a data scientist keen on applying your skills in a marketing context, this guide will empower you with a deep understanding of marketing data science principles and the competence to apply these prin

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