Description
Book SynopsisNow in its Third Edition, Mass Media Revolution remains a dynamic guide to the world of mass media, enhancing its readers' development as critical consumers. The text employs a storytelling narrative style and integrated, chapter-specific digital material, providing a seamless learning experience. It features a wealth of expanded contentwith particular attention to diversity in the media industry, reality TV, ethics and social media, and the evolution of online journalism. Chapter content, both print and online, is aligned to the ACEJMC national academic standards. Along with student video resources, this text includes an accompanying instructor resource manual and Power Point slides. All supplementary materials can be found at massmediarev.com.
Trade ReviewThis new edition's focus on media convergence is key for students' focus introduction to mass media in the current environs. Also, the addition of theoretical models of helps students bridge theory and praxis from the beginning of their study of mass communication. This is a must use text for any Introduction to Mass Communication course.
-Rebecca Kern-Stone, Manhattan College, USA
Table of ContentsTable of Contents
Section I-Paving the Way to Today’s Mass Media
- Introduction to the Mass Media Revolution
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- Mass Media: A Brief Historical Narrative
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- Media Technologies and the Dynamics of change
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Section II-The Evolution of Media Content and Platforms
- Print Media
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- Music and Radio
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- Film and Television
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- New Media
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Section III-Media Business Economics
- Advertising and Public Relations
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- Media Industry
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- Media Bias
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- Mass Media Law and Ethics
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Section IV-The Media Experience, Culture and You
- The Power of Photography in Mass Media
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- Journalism in the Digital Millennium
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- Media Impact on the Global Stage
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- Stories of Diversity in American Media
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- Working in the Mass Media in the Digital Age
Notes
Glossary
Bibliography
Index
Credits
