Description

This title includes a number of Open Access chapters.

Mass communication is the academic study of the various means by which individuals and entities communicate information to large audiences at the same time. Mass communication channels include newspaper and magazine publishing, radio, television, film, and the Internet. Mass Communication: Issues, Perspectives and Techniques addresses pressing concerns in the field today. The book discusses communicating information to the public about emergency procedures in the face of disasters and emergencies and the media’s role in public health campaigns. It also also explores mass media theory and incorporating media strategies into peace-building campaigns. A thoughtful analysis of how mass media messages are constructed and construed rounds out the coverage.

Mass Communication: Issues, Perspectives and Techniques

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Hardback by Jason R. Detrani

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This title includes a number of Open Access chapters.Mass communication is the academic study of the various means by which... Read more

    Publisher: Apple Academic Press Inc.
    Publication Date: 15/04/2011
    ISBN13: 9781926692951, 978-1926692951
    ISBN10: 1926692950

    Number of Pages: 314

    Non Fiction , Dictionaries, Reference & Language

    Description

    This title includes a number of Open Access chapters.

    Mass communication is the academic study of the various means by which individuals and entities communicate information to large audiences at the same time. Mass communication channels include newspaper and magazine publishing, radio, television, film, and the Internet. Mass Communication: Issues, Perspectives and Techniques addresses pressing concerns in the field today. The book discusses communicating information to the public about emergency procedures in the face of disasters and emergencies and the media’s role in public health campaigns. It also also explores mass media theory and incorporating media strategies into peace-building campaigns. A thoughtful analysis of how mass media messages are constructed and construed rounds out the coverage.

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