Description
Book SynopsisDame Mary Quant is a fashion icon. The first focused study of her career, this book shows how she revolutionized fashion, harnessing youth, streetstyle and mass production to create a new look for everyone. It surveys the development of her business in the context of British, European and American fashion in the post-war period, and explores how her innovative marketing created a powerful global brand. Featuring new photography of Quant garments, alongside previously unpublished fashion photographs and designs, this book is a dynamic and authoritative account of the designer and her legacy.
Trade Review'excellent' --Burlington Magazine, July 2019, 'explores the fashion icon's trailblazing career and prominence in the 1960s - namely, the mini skirt - showcasing never-before-seen fashion photography and captivating designs.' --Daniela Saunders, 20+ Must- Have Fashion Coffee Table Books, Country & Town House, 24th May 2022
Table of ContentsIntroduction: Making Fashion History Part One Before Bazaar 1919-1955 Part Two Boutique to Wholesale 1955-1962 Modelling Quant, Stephanie Wood Photographic Interpretations, Susanna Brown Part Three Into the Big Time 1963-1964 Doing Business in Transatlantic Fashion: The Experience of Mary Quant, Regina Lee Blaszczyk Part Four The Shock of the Knee 1965-1967 Quant and Cosmetics, Beatrice Behlen Quant and Advertising: Collett Dickenson Pearce, Janine Sykes Part Five Liberated Fashion 1968-1975 Selling the Total Look: Quant and Interiors, Johanna Agerman Ross Part Six Lifestyle Brand 1975-2000 Conclusion: Fashion for Everyone Appendix: Mary Quant Labels, Elisabeth Murray
