Description
Book SynopsisReconnecting McLuhan with his literary past, Marshall McLuhan's Mosaic is a demonstration of one of his greatest ideas: that literature not only matters, but can help us understand the hidden patterns that rule our environment.
Table of ContentsAcknowledgments Prologue 'April is the cruellest month ...' Look Backward, Enquire Farther 1. A Renewed Approach to Marshall McLuhan's Poetics From Figure to Ground What Was THAT? McLuhan's 'Little Point' Pointing to Action: This Book Digging the Ground Hey, Marshall McLuhan, What Were You Doin'? Oh, What a Seer He Was! The Electric/Eclectic Humanist Learning the Grammar Post-literate 'Paideia' From Integral Awareness to Storytelling PART ONE: THE MOSAIC 2. Towards Post-Secondary Orality: The Mosaic Embodying McLuhan Casting the Hybrid Substantial Discontinuity What's in a Probe? Playing with Form Render Not Narrate McLuhan's Interactive Mosaic or Post-Secondary Orality 3. Thus Spoke the Oracle Oracular Pronouncements Interfacing Orality and Literacy Performative Storytelling 4. Let the Guru Resound The Gurus' Guru Redefining Space Holistic Mosaic: Western Science, Eastern Philosophies Touch-A Touch-A Touch the Guru 5. A Conscious Modernist Craftsman A Pioneer of (New) Modernist Studies Universal Quest, Fragmented Rendering To Make You Feel: Probing through Language 6. The Hyper-Language of the Media 'Fan' Media Fan or Grammarian of Media? Hypertexting the Mosaic De-hypertexting the Mosaic Electrifying Hybrid PART TWO: MODERNIST ASCENDANCIES 7. McLuhan and Media Studies Labelling the Media Theorist Evolutionary Grammarian A Political Thomist A Classic Modernist 8. From Literature to Media Studies Conscious Planning Practical Mystics From Renaissance to Modernism On a Mission 9. Ford Madox Ford: 'Not Mere Chat' Literature Matters An Imaginative Writer Things, Not Words Comparing Strategies Rendering Change Ford's The Fifth Queen: Probing the Making of the Gutenberg Galaxy 10. James Joyce: Vivisecting Society Applied Joyce Sci-Fi Phantasmagoria Grotesque Vivisection Newspaperwise Attack 11. Ezra Pound: Pursuing Persuasion, Translating Cultures Epical News From Old to New Learning 196 (Ideo)Grammatic Baedeker Totalitarian Craft? 12. Wyndham Lewis: Blasting Time, Blessing Space A Proto-postmodernist From Time to Space Experiencing Arrest Counterblastings PART THREE: APPLIED McLUHAN 13. Literature and Media: A Round Trip Engaging with or Applying McLuhan? 'Visual Literate' Forms Masking the Guru Actual Sci-Fi Rear-View Mirrors Performing Presence Pathological Narcissuses Charismatic Flesh Epilogue: Witty Fool or Foolish Wit? Merging Right and Left Coda: Enters the Fool, Exit All Others Notes Bibliography Index
