Description
Book Synopsis'In quite a profound, high-modernist way, this succinct but comprehensive book deems its subject worthy of careful scholarly analysis. I applaud and recommend it for taking much of the nonsense out of McLuhan'
- Topia Journal'Feted and reviled in his own lifetime, Marshall McLuhan has made a dramatic comeback in recent years. Marchessault gives a balanced and carefully considered appraisal of McLuhan's contribution to cultural theory, which may be even more pertinent now, in the early twenty-first century, than when he originally formulated it in the 1950s and '60s'
Jim McGuigan, Professor of Cultural Analysis, Loughborough University
Why is McLuhan important? What use can we make of his approach to the media today? In this insightful critical introduction, McLuhan's contribution is carefully explained and his reputation reassessed. The book:
Explains McLuhan's key ideas
Engages with critical issues in
Trade Review
′In quite a profound, high-modernist way, this succinct but comprehensive book deems its subject worthy of careful scholarly analysis. I applaud and recommend it for taking much of the nonsense out of McLuhan′ - Topia Journal
′Feted and reviled in his own lifetime, Marshall McLuhan has made a dramatic comeback in recent years. Marchessault gives a balanced and carefully considered appraisal of McLuhan′s contribution to cultural theory, which may be even more pertinent now, in the early twenty-first century, than when he originally formulated it in the 1950s and ′60s.′
Jim McGuigan, Professor of Cultural Analysis, University of Loughborough
Table of ContentsIntroduction McLuhan′s Project PART ONE: CAMBRIDGE Romantic Art New Criticism Catholicism PART TWO: AMERICA Early Media Studies and Mama′s Boys Experimental Seminar Innis, New Media and the University Galaxy Sacred Technologies, Historical Imagination PART THREE: GLOBAL THEATRE Project for Understanding Media Electronic Call Girl Murder by Television Globalization and Time
