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Book Synopsis
This book seeks to understand how a one-man consultancy practice can grow to become what is arguably the largest such enterprise in one of the world's largest countries. It follows the incredible story of the start-up MarkPlus and its journey to become what it is today. Through this journey, one will discover the importance of developing innovative and original marketing frameworks and practices, along with the purpose and passion of a start-up's founder. This insightful book covers many well-established marketing concepts and practices and sheds light on the path that many entrepreneurs must take in establishing their own businesses.

Markplus Inc: Winning The Future - Marketing And

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    A Paperback / softback by Philip Kotler, Den Huan Hooi

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      Publisher: World Scientific Publishing Co Pte Ltd
      Publication Date: 25/02/2021
      ISBN13: 9789811222177, 978-9811222177
      ISBN10: 9811222177
      Also in:
      Business, Finance & Law Sales and marketing

      Description

      Book Synopsis
      This book seeks to understand how a one-man consultancy practice can grow to become what is arguably the largest such enterprise in one of the world's largest countries. It follows the incredible story of the start-up MarkPlus and its journey to become what it is today. Through this journey, one will discover the importance of developing innovative and original marketing frameworks and practices, along with the purpose and passion of a start-up's founder. This insightful book covers many well-established marketing concepts and practices and sheds light on the path that many entrepreneurs must take in establishing their own businesses.

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