Marketingkommunikation mit der Generation Z: Erfolgsfaktoren für das Marketing mit Digital Natives

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Paperback / softback by Michael Kleinjohann , Victoria Reinecke Short Description:

Die Generation Z unterscheidet sich von den vorhergehenden Generationen in Werten, Einstellungen und Verhalten wie kaum eine andere. Als Digital... Read more

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Publisher: Springer-Verlag Berlin and Heidelberg GmbH & Co. KG
Publication Date: 06/07/2020
ISBN13: 9783658308216, 978-3658308216
ISBN10: 3658308214

Number of Pages: 51

Non Fiction , Business, Finance & Law