Description

Book Synopsis
Provides detailed information on planning for tourism development and marketing in any region or community with emphasis on cases applicable to various parts of the globe. Not only contains a formula for strategic tourism planning but delves into such topics as environment and resource analysis, target marketing for profit and non-profit, regional marketing mix strategy, management and regional suppor and systems.

Table of Contents
Framework for Tourism Planning and Marketing.

Environment and Resource Analysis.

Regional Goal and Strategy Formulation.

Target Marketing and Regional Positioning Strategy.

Regional Marketing Mix Strategy.

Regional Organization and Management Supporting Systems.

Summary and Conclusions.

References.

Index.

Marketing Tourism Destinations

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    A Hardback by Ernie Heath, Geoffrey Wall

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      Publisher: John Wiley & Sons Inc
      Publication Date: 05/03/1992
      ISBN13: 9780471540670, 978-0471540670
      ISBN10: 0471540676
      Also in:
      Travel and holiday

      Description

      Book Synopsis
      Provides detailed information on planning for tourism development and marketing in any region or community with emphasis on cases applicable to various parts of the globe. Not only contains a formula for strategic tourism planning but delves into such topics as environment and resource analysis, target marketing for profit and non-profit, regional marketing mix strategy, management and regional suppor and systems.

      Table of Contents
      Framework for Tourism Planning and Marketing.

      Environment and Resource Analysis.

      Regional Goal and Strategy Formulation.

      Target Marketing and Regional Positioning Strategy.

      Regional Marketing Mix Strategy.

      Regional Organization and Management Supporting Systems.

      Summary and Conclusions.

      References.

      Index.

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