Description

Book Synopsis
Award-winning marketers Chip Conley and Eric Friedenwald-Fishman prove that 'marketing' is not a dirty word it is key to advancing both the value and values of any business

They offer a thorough and practical guide to selling what you do, without selling-out who you are.

Key features

  • More and more MBAs are pursuing businesses that fuse personal values with profitability; yet, the ideas of ethics and marketing still often appear as mutually exclusive concepts. Conley and Friedenwald-Fishman show how this common misnomer can be overcome, allowing for the creation of marketing that embodies personal values rather than exploits them
  • Through a reader-friendly 10-key-principles format, Marketing That Matters offers tried-and-tested practical guidance and examples in a condensed format. This user-friendly guide facilitates immediate, real-world implementation, and is written for the most rapidly expanding demographic in the business world: entrepreneurs.

    • Marketing That Matters: 10 Practices to Profit

      Product form

      £14.39

      Includes FREE delivery

      RRP £15.99 – you save £1.60 (10%)

      Order before 4pm tomorrow for delivery by Wed 8 Jul 2026.

      A Paperback / softback by Chip Conley

      Out of stock

        Trusted by thousands of customers. See 2,385+ Customer Reviews

        View other formats and editions of Marketing That Matters: 10 Practices to Profit by Chip Conley

        Publisher: Berrett-Koehler
        Publication Date: 15/10/2006
        ISBN13: 9781576753835, 978-1576753835
        ISBN10: 1576753832

        Description

        Book Synopsis
        Award-winning marketers Chip Conley and Eric Friedenwald-Fishman prove that 'marketing' is not a dirty word it is key to advancing both the value and values of any business

        They offer a thorough and practical guide to selling what you do, without selling-out who you are.

        Key features

      • More and more MBAs are pursuing businesses that fuse personal values with profitability; yet, the ideas of ethics and marketing still often appear as mutually exclusive concepts. Conley and Friedenwald-Fishman show how this common misnomer can be overcome, allowing for the creation of marketing that embodies personal values rather than exploits them
      • Through a reader-friendly 10-key-principles format, Marketing That Matters offers tried-and-tested practical guidance and examples in a condensed format. This user-friendly guide facilitates immediate, real-world implementation, and is written for the most rapidly expanding demographic in the business world: entrepreneurs.

        • Recently viewed products

        © 2026 Book Curl

          • American Express
          • Apple Pay
          • Diners Club
          • Discover
          • Google Pay
          • Maestro
          • Mastercard
          • PayPal
          • Shop Pay
          • Union Pay
          • Visa

          Login

          Forgot your password?

          Don't have an account yet?
          Create account