Description

Book Synopsis
Dr Ediz Edip Akçay is a Senior Lecturer in Digital Marketing and BSc (Hons) Marketing Programme Leader at the Business School, Bournemouth University, UK. He has published work in publications including Journal of Customer Behaviour and Qualitative Market Research, across subject areas of digital advertising, cause-related marketing, user experience in mobile apps and branding.

Marketing Technology

    Product form

    £110.25

    Includes FREE delivery

    RRP £147.00 – you save £36.75 (25%)

    Order before 4pm today for delivery by Tue 16 Jun 2026.

    A Hardback by Ediz Edip Akçay

    Out of stock


      View other formats and editions of Marketing Technology by Ediz Edip Akçay

      Publisher: Kogan Page
      Publication Date: 03/02/2026
      ISBN13: 9781398625273, 978-1398625273
      ISBN10:
      Also in:
      Sales and marketing management

      Description

      Book Synopsis
      Dr Ediz Edip Akçay is a Senior Lecturer in Digital Marketing and BSc (Hons) Marketing Programme Leader at the Business School, Bournemouth University, UK. He has published work in publications including Journal of Customer Behaviour and Qualitative Market Research, across subject areas of digital advertising, cause-related marketing, user experience in mobile apps and branding.

      Recently viewed products

      © 2026 Book Curl

        • American Express
        • Apple Pay
        • Diners Club
        • Discover
        • Google Pay
        • Maestro
        • Mastercard
        • PayPal
        • Shop Pay
        • Union Pay
        • Visa

        Login

        Forgot your password?

        Don't have an account yet?
        Create account