Description

SparkCharts™:
The information you need-concisely, conveniently, and accurately.

Created by Harvard students for students everywhere, these study companions and reference tools cover a wide range of college and graduate school subjects, from Business and Computer Programming to Medicine, Law, and Languages. They'll give you what it takes to find success in school and beyond. Outlines and summaries cover key points, while diagrams and tables make difficult concepts easier to grasp.

This four-page chart covers:

  • Marketing strategy and opportunities
  • The marketing plan
  • Segmentation, targeting, and positioning
  • Consumer behavior
  • The four P's: product, place, promotion, and price
  • Market research
  • Marketing in the digital economy
  • Permission-based, database, and direct marketing
  • Marketing ethics
  • Global marketing

Marketing SparkCharts

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£6.91

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Usually despatched within days
Hardback by SparkNotes

2 in stock

Short Description:

SparkCharts™:The information you need-concisely, conveniently, and accurately. Created by Harvard students for students everywhere, these study companions and reference tools... Read more

    Publisher: Spark
    Publication Date: 04/02/2014
    ISBN13: 9781411470507, 978-1411470507
    ISBN10: 1411470508

    Number of Pages: 4

    Non Fiction , Politics, Philosophy & Society

    Description

    SparkCharts™:
    The information you need-concisely, conveniently, and accurately.

    Created by Harvard students for students everywhere, these study companions and reference tools cover a wide range of college and graduate school subjects, from Business and Computer Programming to Medicine, Law, and Languages. They'll give you what it takes to find success in school and beyond. Outlines and summaries cover key points, while diagrams and tables make difficult concepts easier to grasp.

    This four-page chart covers:

    • Marketing strategy and opportunities
    • The marketing plan
    • Segmentation, targeting, and positioning
    • Consumer behavior
    • The four P's: product, place, promotion, and price
    • Market research
    • Marketing in the digital economy
    • Permission-based, database, and direct marketing
    • Marketing ethics
    • Global marketing

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