Description

Marketing Research, 5e gives you the knowledge and skills you need to successfully undertake marketing research. It combines theory with a practical, step-by-step approach. The text uses local and international examples, data sets and case studies to explain traditional marketing research methods, and also examines new theories and techniques as well as emerging industry practices. This text is essential if you���re studying marketing research in any business or marketing course.

Marketing Research

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Paperback / softback by Ben Lowe , Hume Winzar

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Marketing Research, 5e gives you the knowledge and skills you need to successfully undertake marketing research. It combines theory with... Read more

    Publisher: Cengage Learning EMEA
    Publication Date: 18/06/2020
    ISBN13: 9780170438964, 978-0170438964
    ISBN10: 170438961

    Number of Pages: 648

    Non Fiction , Business, Finance & Law

    Description

    Marketing Research, 5e gives you the knowledge and skills you need to successfully undertake marketing research. It combines theory with a practical, step-by-step approach. The text uses local and international examples, data sets and case studies to explain traditional marketing research methods, and also examines new theories and techniques as well as emerging industry practices. This text is essential if you���re studying marketing research in any business or marketing course.

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