Description

For undergraduate public relations, new media, and marketing courses. The first text to teach public relations through the lens of marketing. Marketing Public Relations breaks from the norm by presenting public relations using a marketing, rather than a communications studies or journalism, approach. This text recognises the similarities between PR, word-of-mouth, and social networking media and creates a framework for constructing marketing strategies that incorporate these highly credible and cost-effective tools. Students will first learn the theory and then how to apply it in order to “do Marketing Public Relations” in the real world.

Marketing Public Relations

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£167.24

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Paperback / softback by Gaetan Giannini

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Short Description:

For undergraduate public relations, new media, and marketing courses. The first text to teach public relations through the lens of... Read more

    Publisher: Pearson Education (US)
    Publication Date: 01/09/2009
    ISBN13: 9780136082996, 978-0136082996
    ISBN10: 0136082998

    Number of Pages: 312

    Non Fiction , Business, Finance & Law

    Description

    For undergraduate public relations, new media, and marketing courses. The first text to teach public relations through the lens of marketing. Marketing Public Relations breaks from the norm by presenting public relations using a marketing, rather than a communications studies or journalism, approach. This text recognises the similarities between PR, word-of-mouth, and social networking media and creates a framework for constructing marketing strategies that incorporate these highly credible and cost-effective tools. Students will first learn the theory and then how to apply it in order to “do Marketing Public Relations” in the real world.

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