Description

Book Synopsis


Table of Contents
An Introduction to Marketing Public Relations Marketing Public Relations and the Marketing Communications Mix Marketing Public Relations and the Organization it Serves The MPR Framework - Objectives, Target, Connectors, Message & Measure About the Media Non-Media Connectors and Word-of-Mouth Building a Connectors List The Press Kit and Press Release Selling the Story Social Media Events Experts and Interviews Crisis Management Planning and Measuring Appendix 1 Capstone Assignment Appendix 2 Introduction to Blogs Appendix 3 Beyond Blogs: RSS and Podcasts Appendix 4 Staying Afloat in a Sea of Social Media Appendix 5 Identifying Story Ideas

Marketing Public Relations

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    £161.83

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    Order before 4pm tomorrow for delivery by Wed 1 Jul 2026.

    A Paperback / softback by Gaetan Giannini

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      View other formats and editions of Marketing Public Relations by Gaetan Giannini

      Publisher: Pearson Education (US)
      Publication Date: 01/09/2009
      ISBN13: 9780136082996, 978-0136082996
      ISBN10: 0136082998

      Description

      Book Synopsis


      Table of Contents
      An Introduction to Marketing Public Relations Marketing Public Relations and the Marketing Communications Mix Marketing Public Relations and the Organization it Serves The MPR Framework - Objectives, Target, Connectors, Message & Measure About the Media Non-Media Connectors and Word-of-Mouth Building a Connectors List The Press Kit and Press Release Selling the Story Social Media Events Experts and Interviews Crisis Management Planning and Measuring Appendix 1 Capstone Assignment Appendix 2 Introduction to Blogs Appendix 3 Beyond Blogs: RSS and Podcasts Appendix 4 Staying Afloat in a Sea of Social Media Appendix 5 Identifying Story Ideas

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