Description
Book SynopsisWelcome to the marketing field! If you are interested in a career as a marketing professional, you’ve come to the right book. What exactly do these people do on the job every day? What kind of skills and educational background do you need to succeed in this field? How much can you expect to make, and what are the pros and cons of these various professions? Is this the right career path for you? How do you avoid burnout and deal with stress? This book can help you answer these questions and more.
Marketing Professionals: A Practical Career Guide includes interviews with marketing professionals. This book covers the following job areas in marketing:
- Digital marketing
- SEO (search engine optimization) and web analytics
- Social media marketing
- Graphic design
- Brand management
- Product marketing
Table of ContentsIntroduction
Chapter 1Why Choose a Career in Marketing?
Chapter 2Forming a Career Plan in Marketing
Chapter 3Pursuing the Education Path
Chapter 4Pursuing a Marketing Career
Notes
Glossary
Further Resources
Bibliography
About the Author
