Description

Book Synopsis

Welcome to the marketing field! If you are interested in a career as a marketing professional, you’ve come to the right book. What exactly do these people do on the job every day? What kind of skills and educational background do you need to succeed in this field? How much can you expect to make, and what are the pros and cons of these various professions? Is this the right career path for you? How do you avoid burnout and deal with stress? This book can help you answer these questions and more.

Marketing Professionals: A Practical Career Guide includes interviews with marketing professionals. This book covers the following job areas in marketing:

  • Digital marketing
  • SEO (search engine optimization) and web analytics
  • Social media marketing
  • Graphic design
  • Brand management
  • Product marketing


Table of Contents

Introduction

Chapter 1Why Choose a Career in Marketing?

Chapter 2Forming a Career Plan in Marketing

Chapter 3Pursuing the Education Path

Chapter 4Pursuing a Marketing Career

Notes

Glossary

Further Resources

Bibliography

About the Author

Marketing Professionals: A Practical Career Guide

    Product form

    A Paperback / softback by Kezia Endsley

    £999.99

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      Book details

      Publisher Rowman & Littlefield
      Published 15 November 2021
      ISBN-13 9781538159309
      978-1538159309
      ISBN-10 1538159309

      Description

      Book Synopsis

      Welcome to the marketing field! If you are interested in a career as a marketing professional, you’ve come to the right book. What exactly do these people do on the job every day? What kind of skills and educational background do you need to succeed in this field? How much can you expect to make, and what are the pros and cons of these various professions? Is this the right career path for you? How do you avoid burnout and deal with stress? This book can help you answer these questions and more.

      Marketing Professionals: A Practical Career Guide includes interviews with marketing professionals. This book covers the following job areas in marketing:

      • Digital marketing
      • SEO (search engine optimization) and web analytics
      • Social media marketing
      • Graphic design
      • Brand management
      • Product marketing


      Table of Contents

      Introduction

      Chapter 1Why Choose a Career in Marketing?

      Chapter 2Forming a Career Plan in Marketing

      Chapter 3Pursuing the Education Path

      Chapter 4Pursuing a Marketing Career

      Notes

      Glossary

      Further Resources

      Bibliography

      About the Author

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