Description

Book Synopsis
A comprehensive guidebook for marketing professionals and students covering key principles and techniques of modern marketing, emphasizing customer satisfaction, strategic planning, and evolving trends towards service-oriented marketing. Technical competence and a positive mindset are crucial for success in the competitive business landscape.

Marketing Principles and Techniques

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    A Hardback by Nirmal Singh, Devendra Thakur

    £17.99

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      Book details

      Publisher Deep & Deep Publications
      Published 30 January 2003
      ISBN-13 9788176294225
      978-8176294225
      ISBN-10 8176294225

      Description

      Book Synopsis
      A comprehensive guidebook for marketing professionals and students covering key principles and techniques of modern marketing, emphasizing customer satisfaction, strategic planning, and evolving trends towards service-oriented marketing. Technical competence and a positive mindset are crucial for success in the competitive business landscape.

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