Description

Business students and professionals, self-made entrepreneurs and corporate players can use this reference tool to make the grade in marketing courses or keep concepts and their details in order in the busy pace of the working business world. The most important core concepts are explained and options behind those concepts are concise and easy to review being expertly written to offer more answers per page than any publication you've read before. In 6 laminated pages you can quickly review to boost that test score or refresh your memory on organizational buying. Topics covered include: Foundations -- Basic Concepts Marketing Strategy & Plans Marketing Information Systems Understanding Consumer Behavior Understanding Organizational Buying Market Segmentation, Targeting & Positioning Product & Brand Strategy Services Marketing Distribution & Logistics Promotion Decisions Pricing International Marketing Promotion Decisions

Marketing Principles

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£7.14

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Usually despatched within 12 days
Fold-out book or chart by Gopal Iyer

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Short Description:

Business students and professionals, self-made entrepreneurs and corporate players can use this reference tool to make the grade in marketing... Read more

    Publisher: Barcharts, Inc
    Publication Date: 31/12/2010
    ISBN13: 9781423215042, 978-1423215042
    ISBN10: 1423215044

    Number of Pages: 6

    Non Fiction , Business, Finance & Law

    Description

    Business students and professionals, self-made entrepreneurs and corporate players can use this reference tool to make the grade in marketing courses or keep concepts and their details in order in the busy pace of the working business world. The most important core concepts are explained and options behind those concepts are concise and easy to review being expertly written to offer more answers per page than any publication you've read before. In 6 laminated pages you can quickly review to boost that test score or refresh your memory on organizational buying. Topics covered include: Foundations -- Basic Concepts Marketing Strategy & Plans Marketing Information Systems Understanding Consumer Behavior Understanding Organizational Buying Market Segmentation, Targeting & Positioning Product & Brand Strategy Services Marketing Distribution & Logistics Promotion Decisions Pricing International Marketing Promotion Decisions

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