Description
Book SynopsisHere's a one-stop marketing guide just for small museums and historic sites. In an age when many local historical associations and museums take money from their marketing budget because resources are tight, which can start a vicious cycle of reduced marketing reach, lower visitation, and then even less money for marketing, this guide will help those who need it the most expand their marketing reach as inexpensively as possible. Deborah Pitel covers the pros and cons of each promotional tool so they can judge what is best for their organization. She writes specifically for colleagues who have no formal marketing training and have to work off the trial and error method. She covers:Marketing Strategies for Museum Professionals or Anyone Promoting an EventExpanding Your Audience with Little MoneyGaining Insight From Small Local Museums and Historic SitesLearning to Use Social Media and Other Free Services to Grow Your Promotional ReachCreating an Website on a Small BudgetExamples o
Trade ReviewMarketing on a Shoestring Budget will deliver to readers the basics of marketing with practical suggestions for expanding patron-age and improving the presence of libraries in an easy-to-understand format. * Journal of the Medical Library Association *
“Deborah Pitel has written an indispensable guide to marketing that is useful for any small-to-midsize nonprofit organization. It should be required reading for employees and board members alike. I tried and tested many of her suggestions, especially in terms of social media, and experienced phenomenal success. And I didn't have to reinvent the wheel or break the bank either. Her methods are genuine, easy, and straightforward.” -- Paul Tenkotte, Director of the Center for Public History at Northern Kentucky University
Marketing on a Shoestring Budget: A Guide for Small Museums and Historic Sites should be required reading for professionals with communications responsibilities. Pitel begins with the basics of marketing: defining product, place, price, and promotion, continues with the importance of traditional media, and champions the valuable role your website, social media and digital partnerships can play when budget numbers are limited. At small museums and historic sites, resources are limited. Pitel’s work will assist professionals in creating a unique marketing and communications roadmap for their institution, complete with a flexible checklist and guidelines to meet the needs of your audience and meet the goals of your institution. -- Jamie Glavic, Director of Marketing and Communications, National Underground Railroad Freedom Center
Table of ContentsList of Illustrations List of Tables Foreword Preface Chapter 1: Marketing Basics Chapter 2: Lay the Foundation and Build a Brand Chapter 3: Find Your Audience and Make a Plan Chapter 4: Press Releases, Print Media, Radio, & TV Chapter 5: Creating and Maintaining a Website Chapter 6: Email Newsletters, Marketing, and Internet Advertising Chapter 7: Social Media Chapter 8: Social Media Platforms Chapter 9: Blogging and Business Partnerships Chapter 10: More Marketing Tips and Tricks Bibliography Index About the Author
